MICRO LEARNING

It is very important that give a lot of thought into creating a Publicity Kit for your business. Do not wait until somewhat ask for one already have one prepared. 

Most of the time if you are going to be interviewed by a media station or local business show they will ask for one. 

Common components of Publicity Kit are:

Profile - This content can consist of your education background, personal career and career achievements.

Description - This will describe your company. You can include your mission statement, the products or services you provide. Do not over exaggerate!

Photo - Some people choose a black and white photo and others choose to use a color photo. It is really what you feel comfortable using. A 5x7 or 5x8 should be sufficient.

Key Take Aways

1. Create a Publicity Kit as soon as possible.
2. Media organizations tend to ask for one.
3. Never over exaggerate anything in your Publicity Kit!